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Basis Points, Not Bullet Points

How does your technology drive results?



Data is playing a larger role in real estate investment management than ever before. The term has come to stand for an alphabet soup of solutions, including CRM, webs of API integrations between custom and out-of-the-box solutions, SaaS implementations, predictive analytics using internal and external data, and everything in between. Managers are investing significant capital in data resources, including c-suite data professionals. This is an exciting time in the industry. How should managers frame these advances to prospective LPs? Think basis points, not bullet points. Quantify the advantage that your data strategy affords. Think about how and where in an asset's life cycle it comes into play and quantify the edge that data provides. Nothing is more compelling than the bottom-line impact of your investment in data and technology.


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